Tools any small business needs to have- Part 2

Tools Any Small Business Needs to have! Part 2

In the first part of this blog tools series, I introduced business organisation tools covering CRMs, Social Media, Communication and Email marketing.  In this second part, I introduce some design collaboration and project tools to help with cohesive creative thinking and business branding ideas.  This small selection of tools will help any business that do not have the budget to hire or commission separate creative teams to execute on branding and social media messaging in any marketing strategy.

  • Design

Hiring a visual/graphic designer may be out of a small emerging business’s budget, but this doesn’t mean you don’t have to have professional looking branding.  Start by using the variety of image websites and designing software out there.  These are a good place to start and allows anyone to try out for free the imaging, colours, text, logo creation without having to spend a fortune, or even anything in the basic modes.

o   Canva                   Canva

o   Unsplash           Unsplash

o   Pexels                 pexels

o   PicMonkey       PicMonkey

o   Shutterstock      Shutterstock

  • Project Management Tools (& Much more)

Many of these tools are designed to help organise work and are especially useful for teams who work remotely.Searching in emails for specific work details, comments and attachments, is very inefficient.  The process of securely generating and saving passwords, invoices, timesheets, accounts, and all project work can get very confusing, below are some of the tools I could not be without and help with all these issues.

o   Trello                        

o   Slack                          

o   Evernote                   

o   Google Drive           

o   Lastpass                   

o   Toggl                         toggl

o   Invoicely                   invoicely

o   Survey Monkey        

o   17Hats                        17hats

o   Asana                         asana


  • Website

Like graphic designs, having your website created for you can be expensive, but fear not, you can do this yourself using one of the many web builders available.  However don’t forget you need to avail of webhosting services, (I currently use NI’s BigWetFish who are really helpful).

o   Wix                  Wix

o   WordPress         WordPress

o   Weebly               weebly

o   Go Daddy          GoDaddy


  • Video Marketing

The growing phenomenon of video sharing on platforms is rapidly increasing.  With Facebook Live, YouTube, Instagram Boomerang, Periscope etc. and the reduction of online attention span, makes video king in grabbing your audience.  Stand out from the crowd by using one of the following tools.

o   Filmorago         FimoraGo

o   Vimeo               vimeo

o   YouTube          YouTube

o   Magisto             Magisto


Hire a VA

Again, if you or your business is struggling with any of these tools or need help completing projects, working with a VA can be a perfect solution to alleviate any roadblocks.  Virtual Assistants can offer that extra pair of skilled hands, saving you time, money and effort trying to do it all yourself.

Subscribe to our newsletter for more tips, examples and more in-depth best practices for all these tools and more here.

Gayle Alexander is the VA behind AVA Alexander Virtual Assistance.  Started in 2017 from a growing passion in Marketing, Social Media and Branding to accommodate Start-ups, Small businesses and Entrepreneurs.  Gayle worked in the geographic industry for over AVA Alexander Virtual Assistance15 years before moving to working freelance as a VA offering support to several small businesses and entrepreneurs.  When not working, Gayle loves to travel, is a complete map geek and tries to sew.  Gayle believes in continually learning new skills to enhance your skills portfolio, but also  for your own personal growth.  This might then explain the tiffany glass and metal work classes.

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Disclaimer:  This is a sample list of the array of tools available.  Some of the abovementioned I use, whilst others I do not at present but may in the future.  So if you are in need of advice drop me a line.   I do not profit in any way from the promotion of above mentioned sites.



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